Well, it looks like the knife in our collective back is being rammed in even deeper.
With that in mind, I just wanted to take a second to remind everyone that I WARNED YOU.
Yes, way back on November 21, 2008, I posted the following in my now defunct old blog.
“I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers,” to see what he’s done, to be able to create a social network and do it in a way where it’s created the tools to let people get engaged very easily. It’s very easy for people to participate.”
~ Angus Macaulay, VP-Rodale marketing solutions
B(a)RAND Obama Won!!!!
He didn’t just beat McCain, either.
He whupped all comers. Including, according to Ad Age, Apple, Nike, and Coors.
|Marketer||% of votes|
This really shouldn’t come as a shock to anyone, considering that Obama spent a cool $339.8 MILLION on “media” during the 2008 election cycle.
For the sake of perspective, I’ll provide a few comparisons:
John McCain spent $118.8 Million
Ralph Nader spent $2.0 Million
Cynthia McKinney spent $78.7 Thousand
You were told that you wanted CHANGE.
You were told that you wanted HOPE.
Then you were told over, and over, and over again, that Barack Obama represented that change and hope. You were told this by newspapers, and magazines, and t-shirts, and signs in people’s windows, and on the radio, and on stickers on people’s cars, and most importantly, on TV.
Then, you probably heard people talking about it at your places of business. I know that I did. I’d walk into our little office kitchen and hear people saying things like “You know, the Republicans have had eight years to screw things up; we need change.”
I’d hear statements like this and just shake my head, astonished at how open most people are to suggestion. It’s very similar to the way that people will say things like “I’m lovin’ these fries,” or “but Fox is fair and balanced,” or “those towers came down because the jet fuel burned so hot that it melted the steel beams,” or even “these aren’t the droids you’re looking for.”
You know, I was just considering the relevance of that last quote, and I almost deleted it. The more I think about it, though, the more it seems to be the most accurate description of the phenomenon that I’m attempting to describe here.
Marketing really is a lot like the “old Jedi mind trick” that Obi Wan Kenobi used so brilliantly in Star Wars. Instead of mind-fucking stormtroopers though, we get brainwashed into thinking that America is in Afghanistan in order to spread democracy, that it’s anti-Semitic to criticize the policies of the government of Israel, and that Barack Obama represents change and hope.
The parallels run even deeper than that, though, as the stormtroopers in the clip linked above seemed to have no idea that they were being manipulated. If there’s a strormtrooper version of the water cooler, my guess is that there’d be lots of conversations about how silly it is that those wacky Jedi Knights think that they’re actually able to influence the weak minded, when in reality, everyone knows that the Jedi mind trick doesn’t work at all…
And THAT is the brilliance of both the Jedi mind trick AND propaganda.
Oops. I almost forgot that we only call it propaganda when it happens OUTSIDE of the United States.
What I really meant to say was … THAT is the brilliance of both the Jedi mind trick AND advertising.
After all, how many people do you know who would admit to being influenced by advertising?
How often do you hear one of your friends say something like this:
“I saw a poster the other day that subtly, but beautifully combined the noble visage of Barack Obama with the colors of the American flag and an all caps version of the word HOPE. Even though it presented nothing more than a slickly designed, but intellectually empty platitude, it convinced me that he has my best interests at heart. It probably has a lot to do with its resemblance to that totally boss Che Guevara poster that I had over my bed when I was in high school.”
I’m guessing that you NEVER hear any of your friends say anything even remotely like that, and yet MILLIONS of dollars were spent on exactly this sort of poster, which seemingly led to millions of people repeating the Obama Hope/Change meme INCESSANTLY, and voting him into the (arguably) most powerful position in the world, despite the apparent fact that he does NOT represent hope, change, or the best interests of normal people (READ: people who are NOT politicians, bankers, or corporate CEOs).
It’s always “the other guy” who falls for the swindle. You’re too smart for that, though.
So, why then are billions upon billions of dollars spent every year on advertising?
The answer is BECAUSE IT WORKS.
It works on the other guy, and it works on YOU, too. If you really think that Barack Obama represents any kind of real change, then you’re in dire need of a wake-up call.
Barack Obama voted to reauthorize the Patriot Act.
Barack Obama voted for the FISA legislation that gives immunity to the telecom corporations that cooperate with the Bush Administration’s illegal wire-tapping.
Here’s how the ACLU describes the FISA bill:
“an unconstitutional domestic spying bill that violates the Fourth Amendment and eliminates any meaningful role for judicial oversight of government surveillance”
Caroline Fredrickson, Director of the ACLU Washington Legislative Office called the bill “a Constitutional nightmare” and noted “with one vote, Congress has strengthened the executive branch, weakened the judiciary and rendered itself irrelevant.”
This past August, Barack Obama reversed his original stance against off-shore oil drilling.
Obama believes that “the death penalty is appropriate in certain circumstances.”
He is planning to INCREASE troop levels in Afghanistan.
Obama will NOT rule out the continued use of private security firms, such as Blackwater, in Iraq.
Regarding the EXPANSION of the United States military, Obama had this to say in January, 2008:
He flip-flopped on his primary election ANTI-NAFTA stance, once Hillary Clinton was gone and it became useful to do so.
As I recently pointed out, Obama had this to say about former President George H.W. Bush and his foreign policy team (Including Sec. of Defense, Dick Cheney):
“You know, one of the things that I think George H.W. Bush doesn’t get enough credit for was his foreign policy team and the way that he helped negotiate the end of the Cold War and prosecuted the Gulf War. That cost us $20 billion dollars. That‘s all it cost. It was extremely successful. I think there were a lot of very wise people.”
~ (Larry King Live 3/23/08).
Obama voted IN FAVOR of the taxpayer funded $700 billion Wall Street bailout, which brings me to what is perhaps the most important issue of all. Obama has been deafeningly silent on the legalized pyramid/ponzi scheme known as fractional reserve banking, and the Federal Reserve Bank, which, combined with all of the other world’s Central Banks, is the engine that drives the world’s WAR MACHINE. I’ve never heard Obama come anywhere near a discussion regarding the abolition, or at the very least, the nationalization of the Federal Reserve, despite the fact that under the Fed system, the U.S. government is forced to BORROW, at interest, every single dollar it spends (your tax dollars actually go directly to paying the interest on this debt). THIS insane mechanism is the root cause of inflation, and is also the reason why the United States is over 10 TRILLION dollars IN DEBT.
I plan to devote a lengthy essay to this very topic in the not too distant future. I assure you, however, that you will NEVER hear Barack Obama talk about it.
The reason is simple. It’s because he doesn’t care about CHANGE, or HOPE, or YOU.
Unless, as I said earlier, you happen to be a politician, a banker, or a corporate CEO.
As Chuck D. once famously opined:
“Don’t believe the hype”
For much more current evidence of Obama’s corporo-fascist servitude, see my recent post titled I’m sorry, but Obama is a corporatist tool.